tag:blogger.com,1999:blog-3170109963472822023.post8290948948269365748..comments2024-03-28T02:01:19.487-04:00Comments on Marketing That Works: The nightmare of classroom websites and what to do about themChuck Englishhttp://www.blogger.com/profile/10928111911465428746noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3170109963472822023.post-2457072793841954232012-06-18T10:55:13.364-04:002012-06-18T10:55:13.364-04:00It's pretty interesting,i should recommend it ...It's pretty interesting,i should recommend it to my freinds.pr checkerhttp://www.websitechecker.info/prnoreply@blogger.comtag:blogger.com,1999:blog-3170109963472822023.post-75616656148497262332012-03-13T17:04:58.444-04:002012-03-13T17:04:58.444-04:00Cassie,
Thanks for your comments. I absolutely ag...Cassie,<br /><br />Thanks for your comments. I absolutely agree that teachers can be excellent brand advocates - and in some ways more compelling than parents. But the concern isn't "minor spelling errors." It's the potential to undo any of a school's branding or positioning efforts in one poorly conceived e-communication. In many ways this issue is just an extension of the reality that teachers are the strongest (or sometimes weakest) link in all our marketing efforts. The difference is that when errors are made on line, they can be shared faster and farther than any parking lot chatter. In the end I agree that particularly with the right training, the benefits outweigh the risks.Chuck Englishhttps://www.blogger.com/profile/10928111911465428746noreply@blogger.comtag:blogger.com,1999:blog-3170109963472822023.post-21255625815695286252012-03-13T11:15:35.677-04:002012-03-13T11:15:35.677-04:00Excellent advice and I fully agree with every bit ...Excellent advice and I fully agree with every bit of it. But I wonder why you (and many others) see teacher websites and newsletters as potential horror stories. When social media marketing came into independent schools, many people said the same thing - they were afraid of letting others have control of the message. But I think we've come to find that the opposite is true. Letting others contribute to our school's message builds a fuller, clearer picture of our mission. <br /><br />Our teachers are excellent brand advocates. By increasing communication with parents, they create more open communication, trust and loyalty with the school, regardless of minor spelling errors. What's important is that the marketing office has a great opportunity to expand its reach and have more personalized communication with parents. <br /><br />As with social media, I would argue that the benefits of teacher websites and newsletters far outweigh the potential risks. With the proper guidance, using your advice, teachers can be highly beneficial to an independent school's marketing efforts.Cassie Dullhttp://rethinkedcomm.comnoreply@blogger.comtag:blogger.com,1999:blog-3170109963472822023.post-84857897828322029922012-03-12T16:47:57.350-04:002012-03-12T16:47:57.350-04:00This is fantastic. It should be mandatory reading ...This is fantastic. It should be mandatory reading for all school professionals.Taali Lester Tollmanhttp://jewishtoronto.comnoreply@blogger.com