Tuesday, December 8, 2015

49 Independent School Content Marketing Topics

Here are two facts. First, content marketing has been proven to be an extremely successful means of differentiating and driving results for businesses and organizations. Fact number two – independent schools should be doing way more content marketing.
Stop. Let’s make sure we understand what content marketing is. According to the Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In very simple terms, content marketing is providing parents or prospective parents with information or experiences (think video) they will consider valuable and will share with others. The real point is that by providing this content, a school demonstrates both its expertise and its ability to relate to the interests and concerns of parents. Great content can make a school’s website or social media platforms a hub for those seeking valuable information or expert opinions.

To be clear, content marketing is not news about the basketball team’s big win, your school’s state-leading performance in standardized tests or a video from the latest science fair.

Content can be delivered from a resource section on your website, through blogs, in e-newsletters, videos, prezi-type presentations, via social media platforms, Vine videos or even apps if your school has one. Content is most effective when it’s written or developed by people within in a school – heads of school, educational leaders, faculty, administrators, lay leaders, staff people and maybe even students. Content marketing also works best when its themes align with your school’s brand or experience and when its part of a plan. This post provides some useful perspectives.

If you think about content marketing as a form of knowledge transfer, you would think that schools, which are wells of knowledge, should be overflowing with ideas for content marketing. And yet, when I talk to schools about content marketing the response I inevitably get is “what would we talk about?”

So, in the interest of making it easier for schools to get going with their content marketing planning, here are 49 suggested content marketing topics for independent schools.
  1. Pre-literacy activities you can do with your child
  2. The pros and cons of standardized testing
  3. How to help your child with homework
  4. How do you know if your child is gifted
  5. Age/grade level book recommendations
  6. How to prepare a pre-schooler for Grade 1
  7. Activities at home to build fine motor skills
  8. How do know if you should hire a tutor for your child
  9. How to talk to children about terrorism
  10. What exactly is critical thinking?
  11. Humorous conversations overheard at school
  12. Suggestions for educational apps
  13. A teacher’s view of parent teacher conferences
  14. Is being perfect a healthy goal?
  15. The school day from the perspective of a front office staff member
  16. Until what age should you read to your children?
  17. The most outrageous rumors heard in the parking lot
  18. How to watch TV with your children
  19. What does 21st century learning really mean?
  20. How to help your child build self-confidence
  21. What your children really does with the lunches you pack
  22. The pros and cons of teenage cynicism
  23. When is it too early to talk about college prep?
  24. How to help your children learn from receiving a poor grade
  25. The pros and cons of student competition
  26. A teacher’s perspective on managing teenage angst
  27. What’s better? – Summer camp or summer jobs
  28. Do students need to know cursive writing anymore?
  29. Strategies for improving SAT scores
  30. Managing the transition to high school
  31. How you can help your child find a school/career path
  32. Is it really bad to be a helicopter parent?
  33. The academic benefits of participating in athletics
  34. How to help your child cope with the stress of exams
  35. The best ways students can study for tests
  36. The best excuses for not having homework done
  37. Is it ever ok to complain about the mark your child received on a test?
  38. How to argue with your teenager
  39. The synergies of STEM
  40. Where do teachers go to learn?
  41. How do you know if your child is over programmed?
  42. The differences between bullying and arguing
  43. What to do when your child says, “I have no friends”
  44. The challenges of raging hormones in a high school classroom
  45. The funniest excuses students have used for being late
  46. Some school-related signs that your child needs glasses
  47. How students are using their phones in the classroom
  48. Do students really need to know how to tell time?
  49. Strategies for surviving car pool
 You can see that topics don’t always have to be serious. They just have to be interesting or of value. I figure that if I could come up with 49 topics, there must be thousands more that you can write, blog, video, prezi or talk about.

What do you think?
Have you used any of these for your content marketing? Which ones do you hate? Which do you love? What’s the state of content marketing at your school?

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.netPhoto 

24 comments:

  1. Thank you sharing such a good article. Also check my latest post about contentmart review

    ReplyDelete
  2. Content marketing Ideas
    http://www.researchsnipers.com/category/search-engine-optimization-seo/
    SEO is good For website To Traffic and Top search result

    ReplyDelete
  3. Very useful blog information it helped me a lot thanks for sharing..
    Is your company looking for lowest cost content marketing expert? Here is best Content Marketing Online Course in Janakpuri, Delhiby VA Digital Studies and get practical knowledge, hands of experience, projects, tools and exercise.

    ReplyDelete

  4. Very Useful information Thank you!!
    #TWB_ makes your technology stand out. #TWB_ is the agency for #technology brands, and we do it better than any other agency

    for one simple reason – we are the only ones we know who understand #Creative + #Marketing + #Technology. All of it. TWB_ is

    the choice of the Fortune 500 and startups alike and has delivered more than 1 million hours of Marketing + Learning +

    Product content to worldwide customers from TWB_ locations in India, Israel, and the United States. TWB_ has a customer

    footprint across the Silicon Valley, the US East Coast, France, Luxembourg, Germany, India, Taiwan, South Korea and Japan. Marketing Content | Product Content | Learning Content | TWB

    ReplyDelete
  5. It’s very nice and informative post. effective content marketing strategies involve an effective allocation of available resources in creating a viable and financially sustainable venture. A sound market-entry strategy gives an operator greater control over its market introduction and launch expectations, thereby ensuring financial targets are met.
    local seo sydney

    ReplyDelete
  6. Thank you for sharing such valuable information and tips. This can give insights and inspirations for us; very helpful and informative! Would love to see more updates from you in the future.

    content creator

    ReplyDelete
  7. Content marketing is in trend now days. Their uses and assured results are not hidden from anyone. Social networking done through Pay Per Click Advertising is amazing. Strategic communication and increasing the number of buyers through creative designing of web pages are some amazing e-commerce campaigning applications.

    ReplyDelete
  8. This is interesting, thanks for sharing this good information, I also found a good read here! Digital Marketing Agency Philippines

    ReplyDelete
  9. The Great Info for Thank You!!
    We are an Auckland based digital marketing agency comprised of ad enthusiasts who strive to find the right marketing mix for our clients.

    ReplyDelete
  10. The blog was absolutely fantastic! Lot of great information which can be helpful in some or the other way. Keep updating the blog, looking forward for more contents...Great job, keep it up.. Top SEO Companies in Bangalore | Web Designing Company in Bangalore | Internet Marketing Companies in Bangalore

    ReplyDelete
  11. Content is the present and the future of internet. Content is not just the written matter but all sorts of things through which information is delivered to the user. Read out our new blog on #ContentMarketing @ https://www.mapzitech.com/latest-content-marketing-methods/ #DigitalMarketingCompanyInAlwar

    ReplyDelete
  12. Really Deep Explanation awesome , Thanks for

    sharing helpful information about Digital

    Marketing.If you are Looking for the Digital marketing service

    provider
    ? We at BOXFinity implement unique

    strategies with our experience to promote your

    business Online.

    ReplyDelete
  13. Content marketing is very favorite to me only because It’s a marketing approach that is taken strategically. It is fully focused on spreading & making very in depth, relevant, consistent & valuable content that attract very targeted audience! By the way, super helpful tips & information you’ve provided in this post. Thanks for sharing!
    Check that out!

    ReplyDelete
  14. Nice blog very informative. Thank you so much for sharing this info. Please keep sharing Content Marketing Tips!
    Digital Marketing services

    ReplyDelete
  15. Great useful article. Most of the information is really helpful to me. Thanks for sharing this article
    Digital Content Marketing

    ReplyDelete
  16. Thanks for sharing this awesome tips with us. I hope this is very helpful to know more details on Best content marketing agency.And also for more advance tips on content marketing agency then full information is here

    ReplyDelete
  17. thanks for sharing these tips with us. great advice for content marketing agency

    ReplyDelete
  18. I found here lots of good tips and ideas with a great example for write unique content for the web page. I would like to say thank you to the writer who writes this article. Keep do it!

    ReplyDelete
  19. Thanks for sharing these topics!
    That was quite informative

    Internet Marketing Company

    ReplyDelete
  20. 200米ドルで投資し、7営業日以内に5,000米ドルの利益を得ます。
    オンラインでローンを探して貴重な時間を無駄にしているのはなぜですか? 200米ドルで投資し、7営業日以内に5,000米ドルの利益を得る機会がある場合。わずかな金額で大きな収益を上げる方法に興味がある場合は、今すぐお問い合わせください。これは、原油およびガス事業への投資に関するものです。

    メール:HappyInvestment-world_inc@protmail.com

    ReplyDelete
  21. Wow what a great blog, i really enjoyed reading this, good luck in your work. Content Marketing Companies

    ReplyDelete
  22. Nicely explained. Here you described the well written article from your in-depth knowledge. Truly impressive and nice information. DataIT Solutions can offer school web design as per client requirement.

    ReplyDelete
  23. Great Explanation!!!!!

    Thank you for sharing such an amazing piece of information with us. Keep sharing. Logo Design Agency

    ReplyDelete