Wednesday, April 11, 2018

Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their expectations. To be successful, schools need to pay attention and adapt to a changing marketplace. With that in mind, here are two reasons that your school needs to be like Alexa.

1. Your voice is more important than your logo or any other visual communication.

In a September 2017 Fast Company article, a CMO commenting on the rise of digital assistants said the following: 
“What will brands look like in a more-voice-oriented world? Is there a post-logo world there? It’s just so interesting to think that the visual world may be less important and what that means.” 
While the CMO was clearly talking about the voice of digital assistants, the reality is that schools have a voice as well. It is reflected in the language used in communication as well as in its tone and style. Your communication makes a statement about who you are and what’s important to you. In short, your communication is the voice of your brand and one should be as unique as the other. In fact, in an increasingly competitive environment, your school’s voice is a key differentiator.

In the same Fast Company article, an agency creative officer said, “…we shouldn’t be going at people with what we sell, we should be telling then what we believe in. Get them to buy into your brand by understanding what it stands for.”

The reality is that what you say and how you say it is more important then what it looks like. Content trumps design. That applies to everything from websites to email to print to video. Let's face it. The most popular YouTube videos are often shot on smartphones.

The design of the Amazon Echo is attractive but purposefully unobtrusive. It is a vehicle, a platform for its voice. And when you hear that voice, you know its Alexa.

An interesting test would be to give someone something written about your school that contains no give-away references. Would they recognize it as referring your school? Would your school’s voice be as distinctive as Alexa’s?

2. Customer expectations are being driven higher than ever.

Digital assistants are all about the user. A recent Google blog post presented results of a study of voice assistant owners. These are the reasons that people use voice-activated assistants:  
  1. It allows them to more easily multitask.
  2. It enables them to do things faster than other devices.
  3. It empowers them to instantly get answers and information.
  4. It makes their daily routine easier. 
Me. Me, me. In fact 41% of respondents said that using their voice assistant felt like talking to a friend.

So, here’s the obvious question. Is your school as customer focused as Alexa? Voice assistants are empowering, enabling and responsive. They answer the questions they are asked and, by the way, admit when they don’t know the answer. They provide the information you need to be better at what you do. They tell you what you absolutely need to know on any given day. They don’t hide facts and they make no assumptions about why you are asking a question. Alexa is never short or condescending.

You can also extend the capability of your voice assistant so that you can control your thermostat, lights or choose TV channels. Are you equally anticipating the needs of your customers and extending your capabilities? That could be before and after school care, parent education programs or financial planning seminars.

Just as was the case with social media, ongoing technological advances empower customers and raise expectations. They also put a premium, both literally and figuratively, on the voice of your school. There is no turning back. To be successful, schools must meet the challenge and be more like Alexa.


  1. Hey there! If you still haven't seen it, you have to visit this website to find out more about tool. It will help you take care of your email list to keep it free from invalid addresses for good!

    1. If you want to give your site a ranking boost in Google, you need to buy some traffic then this will increase your organic traffic plus getting you sales.

      I get my website traffic from here, 100,000 website visits.

      Check it out Click Here!

  2. Its really an Excellent post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog. Thanks for sharing....

    Carwash in omr
    usedcars in omr
    automotors in omr
    car accessories in omr
    secondhand car in omr

  3. Benefits of reading your post. This will help in the maintenance of our health.The daily routine will help you lose weight quickly and safely.My life is totally transformed after I followed this diet.I feeling great about myself.

    Herbalife in Chennai
    Herbalife Nutrition Products
    Nutritionclub in Chennai
    Weight Loss in Chennai
    Weight Gain in Chennai

  4. Hey Thanks for sharing this valuable information with us. I will come back to your site and keep sharing this information with us.Survey For Customers

  5. I found your blog very interesting and informative. Thanks for sharing.
    Email Marketing Service in India

  6. Great work! You really touched few great point of interest. Keep up with this tremendous articles. Professional Web design services are provided by W3BMINDS- Website designer in Lucknow.
    Website Design Agency | Website design company in Lucknow

  7. Hey, you have written this post very informative. I am a digital marketing expert as well as seo expert in dubai & Best seo expert in Pakistan and I personally feel your post is worth reading to learn new things. I found it very informative for me that I'm also gonna recommend it to SEO expert In Dubai , Best SEO expert In Pakistan

  8. Hi, you are an amazing informational writer. THE PLANET TODAY is focused on updating about all the new stuff that is going around you. check!

  9. Online store offers the wide range of high-quality laboratory glassware. All you have to do is to make choice and to place order on our website. We will contact you right away in order to specify every single detail of your purchase and delivery. No matter where you live – our company will gladly deliver your order worldwide.

  10. Wonderful post! We are linking to this great post on our website. Keep up the great writing.

    Panda Express Feedback

  11. Thanks for nice information
    Ethios Web Promoters Pvt. Ltd is a leading SEO Company in Pune, Maharashtra, India provides Affordable Seo Services, Digital Marketing services, Online marketing services, internet marketing services. Best SEO company, Digital marketing, SEO company, Online marketing, Business lead generating, Best SEO agency

  12. Hey Thanks for sharing this valuable information with us. I will come back to your site and keep sharing this information with us. Win Prizes by taking surveys

  13. Organic seo solutions is best company that can make you website top in google with organic traffic. If do you want to make more money from your website. Don't worry we will help you in. Visit our website for more details.

  14. நீ இறக்கும் வரை உன்( máy khuếch tán tinh dầu ) அன்பையும் மென்மைகளையும் மறைக்காதே. உன்( máy xông tinh dầu ) வாழ்வை இனிப்புடன் முழுமையாக்கிக்( máy phun sương tinh dầu ) கொள்ளுங்கள். நீங்கள் கேட்கும் போது அன்பே சொல்லுங்கள், உங்கள் இதயம் இன்னும் அதிருகிறது.

  15. This information and knowledge you have shared is really inspiring and makes me consider hiring Melbourne SEO Services to help me grow my business. But I’m still thinking about it. Nowadays digital marketing is indeed very important to grow a business though. Thank you for sharing your thoughts! I would love to see more updates from you.

  16. We our one of the Best Digtial Marketing Agency in Delhi. We Make Brands But learning never ends. your blogs always help us to learn new facts. keep it up. Keep updating more.